There comes a time when every business owner needs to consider sending out corporate gifts to their most valued clients. Not only does this help create a stronger relationship with your clients but it also helps encourage loyalty and customer referrals.
Corporate gifts should be sent out at least once a year to your clients. Your gift should not only suit your budget but it should also be impressive. You want your clients to be impressed by the gift you sent and you may also want to include something that your clients can keep and reuse (like wine accessories or a cheese board). This will help them think of your company more often.
If you don’t know all of your clients on a personal level, you need to take care not to offend anyone by sending the wrong type of gift. For example, some of your clients might not drink alcohol so it’s usually best to stick with non-alcoholic gift hampers instead.
In order to encourage more business during your quieter months of the year, you can send out smaller hampers or send out a notification of a lucky draw or raffle. All your clients need to do in order to enter buy a certain amount of products or services. Make sure that you invest in an impressive hamper or several hampers to encourage plenty of sales but do be sure to set an entry value limit so that they don’t buy several small items on several invoices just to enter the draw.
If your company is celebrating its birthday, you could also use this opportunity to send out corporate gifts as a way of inviting everyone to celebrate along with you and your staff. These gifts need not be expensive since they are over and above your annual gift. If could be a chocolate bouquet or something along these lines. It should look good without breaking the bank.
Finally, take care not to send out gifts too often or your clients could become accustomed to this kind of treatment and you could run into financial trouble. Every year you should also refresh your client list. Keep track of your most valued clients and make sure that they are always included on your gift list.